a backlash from managed care against all the drug ads on TV, radio, magazines, etc

December 1998

You'll see a backlash from managed care against all the drug ads on TV, radio, magazines, etc.

Drug companies now spend over a BILLION dollars a year on direct-to-consumer advertising for prescription drugs. This is up to 20% of what they spend marketing to physicians.

These ads work...maybe too well.

Practical advice for a better career, with unlimited access to CE

Pharmacy Technician's Letter includes:

  • 12 issues every year, with brief articles about new meds and hot topics
  • 120+ CE courses, including the popular CE-in-the-Letter
  • Helpful, in-depth Technician Tutorials
  • Access to the entire archive

Already a subscriber? Log in

Volume pricing available. Get a quote